essenza marketing
CASE STUDIES
Featured below is a selection of our agency’s most compelling case studies.
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FMCG: LAUNCHING CHOCOGO! — FROM CONCEPT TO SUCCESSFUL BRAND
A confectionery company approached us with the goal of rapidly launching a new line of sweets onto the market.
CHALLENGE:
To create a competitive brand from scratch: developing the concept, naming, packaging, and assortment. The brand had to be compelling enough to capture the attention of distributors and the loyalty of buyers from day one.
CHALLENGE:
To create a competitive brand from scratch: developing the concept, naming, packaging, and assortment. The brand had to be compelling enough to capture the attention of distributors and the loyalty of buyers from day one.
A strong brand begins not with beautiful packaging, but with a deep understanding of the market and the consumer. Only accurate analysis allows a product to be transformed into a story that immediately resonates with the audience.
Anna Furman
Marketing director
OUR SOLUTION
- Conducted a detailed analysis of the market and competitors (over one hundred fifty brands).
- Defined the target audience: women concerned with health but looking for guilt-free sweets; and children and teenagers who enjoy unusual flavor combinations.
- Created the name ChocoGo! and the corporate style.
- In collaboration with our product branding designer, created packaging that stood out advantageously on shelves, was easily memorable, and recognizable.
- Formed the assortment: the factory selected sixteen top flavors out of forty ideas, ranging from glazed berries to nuts in three types of chocolate.
- Developed three logo options.
- Prepared a forty-page brand book and marketing guide for future promotion.
RESULTS:
- The ChocoGo! product line instantly stood out on the market.
- Partners placed repeat orders within the first few weeks (the ultimate indicator of success).
- The product line became a sales hit and earned buyer trust due to attractive positioning.
- The client received a complete, scalable brand, not merely a collection of products.
- Most importantly: the ChocoGo! line became the factory’s flagship product in its assortment, confirming the effectiveness of our strategy.
Ready to build a brand that dominates the shelves? Do you have an idea for sweets, beverages, or another FMCG product? We will guide it to the store shelf: from market analysis and ideal assortment development to packaging and positioning that ensures sales from day one. Write to us to transform your idea into a successful brand:
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