Marketing and branding for legal professionals, social media for residence permit and migration firms

essenza marketing

CASE STUDIES

Featured below is a selection of our agency’s most compelling case studies

5

IMMIGRATION SERVICES: TURNKEY BRAND CREATION AND EUROPEAN PROMOTION

The client requested complete brand development for a company specializing in residence permits, visas, EU citizenship, and other immigration services. The requirement was to create a strong identity and a digital presence from scratch in a highly competitive international market.

PROBLEMS:

High competition. The immigration services niche features dozens of international companies with offices worldwide and massive advertising budgets.
New brand lacking history. The client had no reputation, recognition, or referrals — it was necessary to quickly earn trust.
Lack of identity and strategy. There was no name, logo, corporate style, or clear positioning.
Communication complexity. Services involve legal and financial aspects, making them difficult to convey simply and clearly.
Necessity of international reach. From the start, the company wanted to operate not only in the local Turkish market but across Europe, requiring a thoughtful digital presence on multiple platforms.
Client distrust. The audience holds significant skepticism in this sphere due to fraudulent offers, thus requiring a brand that inspires reliability.

In immigration and legal services, there is no tolerance for weakness: you either inspire trust from the very first second, or you will never be chosen as your service provider.

Anna Furman

Marketing director

OUR SOLUTION:

Naming and brand concept: We developed several dozen naming options, tested their sound across different audiences, and selected a strong name that conveys european scale and reliability.
Identity: We created a unified style (logo, palette, fonts, templates) combining status with a modern presentation.
Instagram and social networks: The profile was launched from scratch, including visual packaging, content columns, tone of voice, and visuals. We organically grew the following to several thousand subscribers without large advertising investments.
Website and blog: We developed a website with blog integration that generated dozens of leads within the first few months. We created a content plan: articles about citizenship, taxes, and migration programs.
Marketing strategy: We established a plan for market entry onto 8+ platforms (instagram, facebook, linkedin, vc.ru, dzen.ru, blog, etc.), designed the client engagement funnel, and wrote communication scripts and algorithms.
Content: We prepared posts, stories, video content, articles, and checklists that reinforce trust and expertise.

RESULTS:

A complete, turnkey brand, covering everything from naming to the website and promotion.
The company successfully entered the European market and began working with clients from various countries.
Social media transformed into the primary channel for receiving inquiries.
The brand became recognizable, associated with reliability, expertise, and international scale.

If you work in the legal or immigration sphere, a weak online presentation devalues your expertise. We create brands that convey absolute confidence and attract clients ready for partnership.
Contact us to discuss your launch: