Social media redesign and promotion of premium cosmetics. Strategy for beauty brands across Europe and globally.

essenza marketing

CASE STUDIES

Featured below is a selection of our agency’s most compelling case studies

9

BEAUTY/COSMETICS: SOCIAL MEDIA REDESIGN BOOSTED PROFIT

A large online store specializing in premium cosmetics and cosmeceuticals contacted us. The products were of high quality, but their presentation on social media was inconsistent, outdated, and failed to reflect the premium status of the represented brands.

In the beauty segment, product aesthetics constitute its primary financial value. Only a premium social media presentation can justify a high price point. Professional visuals confirm quality and fortify client trust.

Anna Furman

Marketing director

The challenge included:

Urgently implement a complete redesign to align visuals with the product's quality and high price point.
Develop a dynamic social media strategy to increase engagement and organic traffic.
Create a community of loyal users and activate user-generated content (UGC).
Transform instagram into a sustainable, sales-driven channel, rather than a mere product gallery.

PROBLEM:

The account was static and looked like a photo archive.
Unprofessional visuals: the lack of a unified style and current color solutions devalued the premium product and failed to inspire trust.
Low dynamics: the absence of engagement and reach hindered the acquisition of long-term trust in the beauty niche.
No loyalty: the lack of community and user-generated content (ugc) reduced client willingness to pay the high price.

OUR SOLUTION:
1. Radical redesign

A new palette was developed based on the latest industry trends, focusing on cleanliness, aesthetics, and the premium segment.
The "natural presentation" concept was introduced to give content movement and emotion, moving away from a "museum-like" appearance.
Branded icons for highlights were created that instantly distinguish the profile from competitors.

2. Community activation strategy

Systematic work was introduced to boost activity and generate user-generated content (ugc) through reposts and other tools.
A contest giveaway mechanic was designed and launched, ensuring organic growth and attracting loyal subscribers.
New, sales-driven content columns were created, focusing not on product composition, but on results, emotions, and personal product experience.

3. Technical setup

Full compliance of all content (from the feed to stories) with the new corporate style was ensured.
Increased touchpoints: interactive and dynamic stories were created, boosting touchpoints and engagement.

RESULTS:

Visual leap: the profile underwent a radical update, becoming clean, dynamic, and reflective of the product's premium quality.
Activity growth: reach and engagement (likes, comments, saves) grew substantially thanks to the introduction of dynamics and contests.
Loyalty: a community formed that actively participates in the brand's life and generates user-generated content (ugc).
Sales: the change in presentation and content had a positive effect on sales and the company's overall profit.
Outcome: the account ceased being a mere gallery, becoming a reliable, dynamic, and sales-driven channel.

CONCLUSION:
This project exemplifies how a radical redesign and dynamic social media strategy can relaunch premium product sales. We transformed a static account into a reliable, dynamic channel that actively generates user-generated content and validates the high quality of the cosmeceuticals. Ultimately, the brand gained a system that fully justifies its price and strengthens long-term client trust.

Do you want your beauty brand to look and sell at a premium level? We create social media systems that build trust, activate user-generated content, and translate product quality into high sales. Contact us—let’s discuss your project.