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CASE STUDIES
Featured below is a selection of our agency’s most compelling case studies
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PERSONAL BRAND: EXPERT BRANDING AND PROMOTION FOR TEEN PSYCHOLOGIST
A child and teen psychologist contacted us regarding an instagram profile that displayed low engagement and amateur, disorganized visuals. The content failed to reflect expertise and, critically, hindered the attraction of target clients and the establishment of trust with parents.
PROBLEMS WE IDENTIFIED:
PROBLEMS WE IDENTIFIED:
- Posts were too diverse, colors clashed, and the low photo quality undermined the specialist's high qualifications.
- The profile was dominated by personal, non-professional posts, which interfered with attracting the target audience.
- Extremely low engagement and weak response — the profile operated as a hobby, not as a sales tool.
In the digital age, an amateur profile is unacceptable — it instantly devalues expertise. Even the most highly qualified specialist loses clients and revenue if social media is treated as a hobby rather than a professional tool.
Anna Furman
Marketing director
OUR SOLUTION
- Conducted a complete profile audit.
- Developed a unified visual concept and a system of branded icons.
- Prepared a brief for professional photographers and curated the shoot to ensure images conveyed warmth and expertise.
- Created filters and signature photo processing to ensure every post looked stylish and cohesive.
- Created a content strategy: topics that resonate with parents and teens: family values, childhood and adolescent crises, parenting advice, and frequently asked questions.
- Developed a unique micro-site (link in bio) with integrated ctas for instant consultation booking.
- Launched daily story series with unique messaging: covering childhood trauma, adolescent stress, and parenting advice—content that builds trust and provides practical value.
RESULTS:
We transformed an amateur profile into a professional platform for promoting the psychologist's personal brand: covering everything from visuals and content strategy to the micro-site and sales-driven stories.
- The profile gained a clear visual identity and began to look like a premium-level expert page.
- Trust in the personal brand grew significantly, leading to increased engagement and a higher volume of comments from parents.
- Immediate client response: the client received the first consultation inquiries within weeks of the new design launch.
- Brand trust increased: the psychologist became perceived as the expert consulted for serious therapeutic support.
We transformed an amateur profile into a professional platform for promoting the psychologist's personal brand: covering everything from visuals and content strategy to the micro-site and sales-driven stories.
Is your expertise greater than your current presentation suggests? If your account looks like a hobby, people will never perceive you as an expert. We will help package your personal brand to inspire trust, look professional, and attract clients who are ready to pay for your expertise. Write to us to transform your account into a sales platform:
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