Real estate marketing case studies | Social Media Marketing for real estate agents in Europe

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CASE STUDIES

Featured below is a selection of our agency’s most compelling case studies

1

REAL ESTATE: BLOG GENERATED OVER €10M IN PARTNER SALES

CASE STUDY: TRANSFORMING A DISORGANIZED REAL ESTATE ACCOUNT INTO A MULTI-MILLION EURO BRAND PROBLEM

When i started working with the client—a real estate agent in turkey—his instagram account looked like hundreds of others.

There were no new subscribers, engagement, or loyalty.
The content failed to stand out and did not inspire trust.
Despite this, his portfolio included properties valued from €70,000 to €1.5 million, and it was clear that an entirely different level of presentation was required for such an audience.

MY STRATEGY
I conducted a market analysis and observed:

Some realtors managed profiles haphazardly and lacked strategy;
Others had accounts that were too "glossy" and off-putting due to an overly commercial approach.

I chose a third strategy: to build a personal brand that is both professional and emotionally accessible, instantly inspiring trust.

Anna Furman

Marketing director

My actions:

Developed a unique visual identity (templates, color palette, corporate style) that instantly elevated brand perception to a premium level.
Created a strategy focused not on direct advertising, but on expertise — educational and informational posts about life and investments in Turkey, backed by emotional storytelling.
Launched targeted advertising for a high-net-worth audience in key countries, focusing the budget on potential buyers rather than casual subscribers.

RESULTS

The account became a verifiable source of trust and closed deals.
Organic traffic grew significantly due to compelling content and a strong visual identity.
A loyal audience was formed, generating inquiries from clients ready to purchase.
New buyers emerged who purchased multiple properties at once (two to six units for rent and investment).
The most prominent deal: the direct sale of a villa for €1.5 million—secured thanks to the instagram strategy.
Most importantly: sales of properties sourced directly from instagram exceeded €10,000,000.

Are you a real estate agency or a private broker? We transform instagram and marketing into a highly effective sales tool. We work remotely, regardless of location, building personal brands that inspire trust and generate sales. Contact us to discuss your growth strategy: