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CASE STUDIES
Featured below is a selection of our agency’s most compelling case studies
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HORECA: BRANDING AND CONCEPT DEVELOPMENT FOR FUSION COFFEE SHOP
CHALLENGE:
An eastern client requested the creation of a new format coffee shop, one that would be more than just a place for coffee, becoming instead a cultural space and a focal point. The requirement was to build a strong, scalable brand from scratch and prepare it for market launch.
An eastern client requested the creation of a new format coffee shop, one that would be more than just a place for coffee, becoming instead a cultural space and a focal point. The requirement was to build a strong, scalable brand from scratch and prepare it for market launch.
When building a coffee shop brand, the focus must be not on the cup of coffee, but on the place the shop will occupy in people's lives. By uniting scandinavian simplicity with eastern traditions, i created a project that stands out among hundreds of coffee shops and instantly inspires audience trust.
Anna Furman
Marketing director
The project required:
- To develop a unique concept and clear positioning,
- To create the naming and strategic identity,
- To design a unique logo and corporate style,
- To develop the menu and interior design solutions,
- To prepare technical specifications for architects and interior designers,
- To prepare a comprehensive marketing strategy for successful market launch.
OUR SOLUTION
1. Concept: We proposed the fusion coffee shop format, uniting scandinavian simplicity with eastern dessert traditions. This approach immediately established uniqueness and positioned the project beyond the framework of an "ordinary cafe."
2. Identity and logo: We generated over one thousand concepts (using AI for references), after which the designer created three final, hand-drawn logos. The final logo combined warm tones, geometry, and eastern patterns. We created a complete brand book with the palette, fonts, and visual patterns.
3. Audience study: We developed over thirty client avatars—ranging from young professionals to business audiences. Based on this segmentation, we adapted the menu and communication.
4. Menu: We proposed unique breakfasts, low-calorie desserts, signature latte art, and a "children's line" of sweets. The emphasis was placed on combining traditional tastes with modern food trends.
5. Interior and design: We prepared a seventy-page guide for interior designers: covering everything from color solutions to tiling, furniture, and decor. The interior became an exact reflection of the brand: modern, yet with eastern accents.
1. Concept: We proposed the fusion coffee shop format, uniting scandinavian simplicity with eastern dessert traditions. This approach immediately established uniqueness and positioned the project beyond the framework of an "ordinary cafe."
2. Identity and logo: We generated over one thousand concepts (using AI for references), after which the designer created three final, hand-drawn logos. The final logo combined warm tones, geometry, and eastern patterns. We created a complete brand book with the palette, fonts, and visual patterns.
3. Audience study: We developed over thirty client avatars—ranging from young professionals to business audiences. Based on this segmentation, we adapted the menu and communication.
4. Menu: We proposed unique breakfasts, low-calorie desserts, signature latte art, and a "children's line" of sweets. The emphasis was placed on combining traditional tastes with modern food trends.
5. Interior and design: We prepared a seventy-page guide for interior designers: covering everything from color solutions to tiling, furniture, and decor. The interior became an exact reflection of the brand: modern, yet with eastern accents.
RESULTS
- Investment appeal: during the pre-presentation stage, the coffee shop generated high interest from investors seeking to purchase a franchise.
- Scalability: a unified, easily scalable brand was created, ready for the launch of a coffee shop chain.
- Clear launch: the client received a comprehensive marketing plan and promotion strategy.
- Conclusion: we created a finished, turnkey business—from idea to strategy, visuals, and complete technical specifications for the architects.
Looking to open a restaurant or coffee shop ready for immediate investment? We create turnkey projects: from naming, concept, and branding to packaging, promotion strategy, and interior design. Everything required for the rapid and successful launch of your business is gathered in one comprehensive project! Contact us:
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