Creation of a personal brand for a home stager in Serbia, social media for home staging, promotion in the Balkans

essenza marketing

CASE STUDIES

Featured below is a selection of our agency’s most compelling case studies

REAL ESTATE: PERSONAL BRAND LAUNCH FOR A HOME STAGER IN SERBIA

CHALLENGE:
To build a recognizable and strong personal brand for a home stager and interior decorator from scratch in a new country (Serbia), where the profession itself is still little known. The requirement was to immediately enter the market with a brand perceived as expert and reliable.
PROBLEMS:

New country and lack of reputation. This personal brand was built from scratch, without any connections or recognition.
Unprepared market. In Serbia, home staging is not yet perceived as an in-demand service; property owners and real estate agencies do not understand its value.
Strong competition. It was necessary to build trust amidst strong competition from established local designers.
Target audience complexity: includes both local property owners and real estate agents, as well as russian-speaking investors seeking profitability in rentals or property resale. A less significant, but important, part of the audience: people living in rented apartments who want to personalize and cozy up their living space.
Distrust of the new. For many clients, home staging seems like an "additional expense," requiring the benefits to be clearly explained and the economic effect demonstrated.
Language and cultural barrier. It was necessary to work simultaneously in three languages: russian, serbian, and english.

AUDIENCE:

Russian-speaking investors buying apartments for rent or resale in Serbia.
Property owners who want to rent out apartments faster and at a higher price.
Local agencies and real estate agents interested in rapid property sales.

Launching a personal brand in a new country is always a test of resilience. What is valued here is not past experience, but how well you can communicate with a new audience in their own language. In a foreign country, a personal brand has no credit of trust: every step must be designed to build reputation and recognition from scratch.

Anna Furman

Marketing director

OUR SOLUTION

We established a unified positioning: Essenza — a design studio and personal brand unifying home staging, redesign, and real estate analytics.
A logo, corporate style, communication tonality, and visual identity were developed, conveying a european standard of quality and reliability.
The instagram profile was fully designed, and a tiktok account was launched with static and video content covering interior design, home staging, and renovations.
A website was launched simultaneously in three languages (russian, serbian, english), which built trust and allowed us to work with an international audience.
A content system was created: ranging from short reels with quick tips to analytical case studies with profitability and flipping calculations (to demonstrate economic effect).
A recognizable personal brand was formed with a clear visual style that conveys a european standard and expertise.

RESULTS

A full-fledged personal brand was created from scratch, which is perceived as professional and competitive.
Instagram transformed into the main channel, generating a steady stream of clients and providing a regular 33K–55K views and 10K–17K reached accounts per month within the first five months.
The three-language website built brand trust and allowed us to immediately work with an international audience.
The personal brand became associated not only with design but also with market analytics and flipping strategy, which differentiates it from competitors and attracts investors.
A foundation for collaboration with agencies and investors across the entire balkan region was established.

Are you starting a business in a new country or with a new service? When you lack clients, trust, and time for a slow start — we can help! We develop and promote personal brands and companies so that within a few months, your profile begins generating inquiries and revenue — in any language and any niche.
Contact us to discuss your launch: